Customer Demographics
When selecting a business location, consider who your typical customers would be. Observe the age, income, education, gender, family size, and other details about the business that lives in your location. Ask yourself whether it can play a role in the success of your business. Just like purchasing a home, you need to have an idea of what the neighborhood is like before going all in and purchasing.
Ask yourself, are there many potential customers in your area? Is there a need for your business in the area? How many similar businesses does the area have?
Furthermore, it is also good to rate the competition in the area. If a similar business is already established in the area, you need to find a business that fills in the gap that the existing business cannot provide. For you to vie with the competition, you need to have an edge over your competitors. A good business with a good location will not only see growth throughout the bad times but will continue to grow in the future.
Business Visibility
If you’re buying an entire business with a physical store, you need to evaluate how visible the location is. Businesses located near the street, side wall, plaza, or downtown area are more visible to prospects.
If potential customers have difficulty finding your location, they may be tempted to go to your competitor. Meanwhile, visibility is not only about “physical location”. Nowadays, people can easily find businesses through Google Maps. Other than that, having active social media accounts and a website can help with online presence, allowing you to reach more customers.
While Canberra is a great location for thriving business, an online presence will complete the latest formula of success. If you find a business with these qualities, you are on the right track.